Apple Prepares First Folding Phone Unveil Under New CEO John Ternus

By EC Assets · Published 9 September 2026

Apple is expected to unveil its first folding phone today. The event marks new CEO John Ternus's first official product launch. Ternus assumed the CEO position earlier this month. Today's launch event, titled "Surprise and Shine," is scheduled for 1 p.m. ET at Apple Park in Cupertino, California. Apple is also expected to reveal new iPhones, Apple Watches, and AirPods. This marks the first time in 15 years that a new CEO will lead Apple's major fall event. John Ternus posted a cryptic teaser video ahead of Wednesday's launch event. Ternus is expected to reveal a foldable iPhone. Reports indicate that Ternus is bringing a product focus back to Apple. Apple stock was down before Ternus’s first launch event as CEO. Bank of America has offered a unique take on Apple stock as Ternus takes the reins. Customers worldwide await fresh products as well as the debut of Apple CEO John Ternus. This article is intended for informational purposes only. It does not constitute investment advice.