Bilibili Stock Rises on $700M Convertible Notes Offering

By EC Assets · Published 4 September 2026

Bilibili shares increased following the announcement of a $700 million convertible notes offering. The company, an iconic brand and leading video community for young generations in China, priced its offerings. Tencent has agreed to subscribe to a portion of these notes. Bilibili priced $700 million in zero-coupon convertible notes due 2031. Tencent is subscribing to $200 million of these notes. The remaining $500 million will be offered to other investors. The company also announced a concurrent $300 million share buyback program. These offerings include the convertible senior notes, a concurrent equity placement, and concurrent share repurchases. The Chinese short-video market is experiencing a shakeout. Tencent and Bilibili have closed smaller applications amidst tougher conditions. Bilibili previously followed Alibaba and Tencent in issuing NFTs as 'digital collectibles'. This article is intended for informational purposes only. It does not constitute investment advice.