Frasers Group Bids €2 Billion for Hugo Boss Shares

By EC Assets · Published 11 June 2026

Hugo Boss shares climbed following a takeover offer from Frasers Group. Frasers, the largest shareholder in Hugo Boss, launched a bid to acquire the remaining shares of the German premium apparel firm. The offer is valued at approximately €2 billion. Frasers Group is offering €38 per share in cash for Hugo Boss. This price represents a 4.3% premium over the €36.44 share price. Shares of Hugo Boss were trading at €36.46 on Wednesday. Frasers aims to increase its investment in Hugo Boss, with the offer intending to secure the 74% of the company it does not already own. The offer amounts to €1.98 billion for this stake. Frasers Group holds a 26.06% stake in Hugo Boss. The company increased its direct shareholding in Hugo Boss AG, surpassing the 25% voting rights threshold as of June 20, 2025. Frasers is controlled by British billionaire Mike Ashley. The offer for Hugo Boss is designed to increase Frasers' investment. This article is intended for informational purposes only. It does not constitute investment advice.