Match Group Invests $100 Million in Sniffies, Gains Buyout Option

By EC Assets · Published 27 April 2026 · Updated 28 May 2026

Match Group has made a $100 million investment in dating application Sniffies. This investment includes an option for Match Group to acquire Sniffies. Sniffies is a rival to the Grindr dating app. This strategic move places Sniffies within Match Group's portfolio. The investment and potential acquisition highlight Match Group's interest in expanding its reach in the dating app market. Sniffies operates as a location-based hookup app. Match Group owns a portfolio of dating apps. These include Tinder and Hinge. The company's investment in Sniffies suggests a focus on diversifying its offerings and targeting different user segments within the online dating space. The option to buy provides Match Group with future flexibility regarding Sniffies' ownership. This development could impact the competitive landscape for location-based dating applications. Existing rivals may experience increased competition. Market observers will likely monitor Sniffies' growth and integration with Match Group's ecosystem. Future details regarding the exercise of the buyout option will be a key point of interest for the market. This article is intended for informational purposes only. It does not constitute investment advice.