McDonald's Unveils $8.5 Billion Franchisee Support Plan, Targets 2030 Growth

By EC Assets · Published 23 September 2026

McDonald's plans to provide $8.5 billion in support to its franchisees through 2036. This initiative aims to accelerate restaurant modernization, technology deployment, and operations. The fast-food chain outlined its McDonald's > NEXT growth plan at an investor day on Wednesday. The plan targets higher margins and market share gains in chicken and beverages by 2030. McDonald's intends to invest billions of dollars to help its franchisees utilize artificial intelligence tools. These investments will also support upgrades to kitchens and menus. Such upgrades are designed to enhance competitiveness against rivals. The $8.5 billion franchisee support plan will run through 2036. The overall growth strategy seeks to achieve higher margins by 2030. Market share gains in specific product categories like chicken and beverages are also a target by the same year. The investment details include funding for AI tools, infrastructure, and menu enhancements. This article is intended for informational purposes only. It does not constitute investment advice.