Snap Shares Plunge After Introducing $2,195 AR Glasses

By EC Assets · Published 17 June 2026

Snap Inc. shares declined after the company unveiled new augmented reality (AR) glasses. The social media company showcased a pair of its AR glasses, priced at $2,195. This launch follows a period where investors considered Snap's long-term hardware ambitions. The SPECS augmented reality glasses are available for pre-order. They cost $2,195 and require a $200 refundable deposit. The company expects to ship them this fall in the United States. These AR glasses are designed to improve user interaction with digital content overlaid onto the real world. They feature two Qualcomm Snapdragon processors and offer four hours of battery life. The wearable spatial computer targets developers and early technology adopters. Snap's stock experienced a sharp decline on June 16, 2026, as investors reacted to the launch of the new AR glasses. Snap shares plunged 9.6%. Some investors weighed the pricey new AR glasses against activist pressure on the company. This article is intended for informational purposes only. It does not constitute investment advice.