Apple Prepares for iPhone 18 Pro Launch Under New CEO Ternus

By EC Assets · Published 28 August 2026

Apple Inc. is preparing for its first iPhone launch event under new CEO John Ternus, scheduled for September 9. Ternus is set to assume the CEO role from Tim Cook on September 1. This event will introduce the iPhone 18 Pro. The September 9 release date for the iPhone 18 Pro is positioned to precede competitors. This timing allows Apple to dominate carrier upgrade cycles and the holiday launch window, potentially impacting Android rivals. The launch comes amidst an uneven rally in AI stocks, a sector that is frequently updated by the Investing Club's "Homestretch." Apple has now initiated the sequence of events leading to the iPhone 18 Pro's sale. This includes a confirmed keynote and a full schedule. The upcoming event will be the first iPhone launch under John Ternus's leadership. This article is intended for informational purposes only. It does not constitute investment advice.