JPMorgan Reinstates Overweight Rating on Adidas, Sets €230 Target

By EC Assets · Published 2 July 2026

JPMorgan has reiterated an "Overweight" rating for Adidas shares. The US bank also set a price target of 230 euros for the German sportswear company. This comes after an analyst change at JPMorgan. JPMorgan reinstated coverage of Adidas AG. The firm assigned an Overweight rating and a price target of 230.00 euros on Tuesday. The bank had previously rated Adidas as a Sell, but now advises the stock as a Buy. JPMorgan conducted this reassessment following an analyst change. This article is intended for informational purposes only. It does not constitute investment advice.