OpenAI and Samsung Expand Chip and Enterprise AI Collaboration

By EC Assets · Published 10 September 2026

OpenAI is deepening its collaboration with Samsung, focusing on next-generation chip development. The partnership also extends to enterprise artificial intelligence services. This expanded cooperation follows a significant increase in the use of ChatGPT Enterprise by South Korean companies. ChatGPT Enterprise usage in South Korean companies surged approximately 28-fold over the past year. This development highlights OpenAI's growing presence in the region's enterprise AI market. Harrison Kim, General Manager of OpenAI Korea, discussed the company’s hardware strategy at a press conference in Seoul on September 9, 2026. Kim provided a clear signal regarding this strategy. The ongoing work with Samsung on next-generation chips forms a part of this broader hardware initiative. This article is intended for informational purposes only. It does not constitute investment advice.