Reformation IPO Debuts at $15, Shares Open Flat

By EC Assets · Published 30 July 2026

Reformation shares opened at $15 in their market debut. The women's apparel and accessories retailer's initial public offering (IPO) was priced at $15 per share. The company began trading on the market today. The apparel company is backed by Permira. Its valuation reached $886 million as shares opened flat. The stock opened at the same price as its IPO. This indicates a flat market debut. This article is intended for informational purposes only. It does not constitute investment advice.